Paid & Owned Media
Precision Investment Across Every Channel
About Service
We treat media buying as a science, not a guessing game. Our approach uses real-time business intelligence signals to allocate spend, test creatives, and scale profitable tactics across search, social, and your owned channels. The result is lower CAC and maximized ROAS.
- Integrated Media Plan
- Frictionless Campaign Launch
- Intelligent Bid & Automation
- Performance Reporting
- Owned Amplification Plan
In the crowded digital landscape, strategic media investment separates the leaders from the followers. Our Paid & Owned Media service offers a masterful approach to managing your presence across all social channels and owned digital assets. We develop an integrated, cross-channel media plan rooted in a meticulous analysis of both your internal data and the external market landscape. This holistic view ensures that every decision is informed, aligning your media spend with your overarching business objectives for maximum impact.
At the heart of our operation is the sophisticated intelligence of AWS Q Business, which guides every step of our process. We employ Intelligent Bid & Budget Automation, allowing for real-time budget reallocation to the highest-performing campaigns and audiences. This ensures that every pound spent is an investment toward a measurable return. Through our Actionable Performance Reporting and a transparent, shared dashboard, we provide stakeholders with complete visibility into campaign performance, fostering confidence and clarity on the precise value derived from each channel.
Strategic Deliverables:
- An Integrated Cross-Channel Media Plan: A detailed blueprint covering budgets, targeting, creative rotation, and clear scale triggers.
- Frictionless Campaign Launch: Full campaign setup, including ad creation, audience building, and tracking via UTM parameters.
- Intelligent Bid & Budget Automation: Rule-based systems that automatically adjust spending based on real-time KPI performance.
- Actionable Performance Reporting: Weekly optimizations and monthly deep-dives that translate data into clear next steps.
- Owned Channel Amplification Plan: Strategies for email, SMS, and web push to engage customers and reduce reliance on paid media.
