Our strategy for the unique brand “Wardt Bokhor” was launched from a clear vision aimed at establishing its position as a leader in the market for distinguished incense and burners. The product was not merely a traditional incense burner; it was a unique sensory experience that resonated with the aspirations of customers seeking distinction and quality. The vision was based on leveraging the brand’s strengths—from its diverse product range including seeds, burners, and gift sets—to its focus on luxury and high quality, granting it a strong competitive edge in the opportunity-rich Saudi market.
The plan focused on three main pillars: First, enhancing the website to become an attractive, secure, and user-friendly interface that increases conversions. Second, building a dynamic monthly social media content plan that combines awareness about the benefits of incense, attractive offers, interactive content, and collaborations with influencers. Third, investing a well-considered advertising budget across “Google Ads,” “TikTok,” and “Snapchat” platforms to boost reach and meticulously measure performance.
