We began with a meticulous analysis of the Jeddah lounge landscape. By dissecting the digital strategies of key competitors, we identified market standards and uncovered critical gaps. Our analysis of GOSH’s own channels revealed key strengths—a cohesive brand image and strong organic engagement on video platforms—while pinpointing critical weaknesses: (Inconsistent posting schedules – A lack of service-oriented content – Unaddressed negative reviews – Limited content diversity).
So, we developed a dynamic, 4-week content calendar designed to tell a compelling story about GOSH across Instagram, TikTok, and Snapchat. The strategy was built on variety and consistency: (Teasers & Atmosphere Builders – Live Experience Showcases – Promotional Drives – Community & Social Proof).
With a content roadmap in place, we designed a precision media buying plan with a $2,000 budget allocated across Instagram and Snapchat. The strategy was built around a clear user journey: (Awareness & Training – Consideration & Conversion. This data-informed budget mix was projected to reach between 301,400 and 458,100 users within Jeddah, effectively capturing the target demographic of youths and professionals.
