Our process began with a Comprehensive Diagnostic & Competitive Audit. We conducted a deep analysis of El Orouba’s existing channels, identifying critical gaps in engagement, content strategy, and platform optimization. This was benchmarked against a detailed competitor analysis of key players like Rayahan and Zain, allowing us to pinpoint precise opportunities for differentiation and growth.
Following the diagnostic phase, we architected a Data-Branded Strategy & Audience-Centric Planning. We moved beyond generic demographics by constructing three detailed buyer personas—from family-oriented individuals to Gen Z trend-followers. We translated the strategy into a clear, phased 3-month plan with the ambitious goal.
This roadmap detailed everything from initial foundation-building and media buying campaigns to influencer collaborations and continuous performance evaluation, providing El Orouba with a precise, step-by-step guide to achieving transformative growth and reclaiming its position as a modern, top-of-mind brand.
